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Amazon Conversion Rate Optimization: How to Improve Your Sales on Amazon

  • Writer: ImageAID
    ImageAID
  • Feb 16
  • 3 min read

When selling on Amazon, your conversion rate (CVR) plays a critical role in determining your success. But what is a good conversion rate for Amazon, and how can you optimize it? This guide will break down industry benchmarks, best practices for improving your Amazon CVR, and actionable strategies to increase both conversion rate and click-through rate (CTR).

What Is a Good Amazon Conversion Rate?

Amazon’s average conversion rate is significantly higher than that of standard eCommerce websites. Here’s how it typically breaks down:

  • Poor: Anything under 8% is considered low. If your conversion rate is below this, you need immediate optimization.

  • Average: 8-12% is where most listings fall. This is decent but leaves room for improvement.

  • Good: 13-15% conversion rates indicate an optimized listing with strong performance.

  • Too High? Surprisingly, if your conversion rate is above 16%, you might not be advertising enough, meaning you could be leaving money on the table.


Compared to traditional websites, where a 1-2% conversion rate is considered good, Amazon's numbers are much higher. That’s because Amazon buyers are already in purchase mode, making optimization even more crucial.

How to Optimize Your Amazon Conversion Rate

If your conversion rate is below 12%, here are the key factors to improve:

1. High-Quality Images & Infographics

Visuals are one of the biggest influencers on conversion rates. Your product images should:

  • Be high-resolution and showcase your product clearly.

  • Include infographics that highlight key features and benefits.

  • Show lifestyle images to help buyers visualize the product in use.

Pro Tip: ImageAid offers professionally designed Amazon infographics that boost conversion rates. Check out our Amazon Design services here.https://www.image-aid.com/



2. Optimize Your Product Title & Bullets

Your title and bullet points should:

  • Use high-ranking keywords naturally.

  • Clearly explain your product’s benefits and unique selling points.

  • Be scannable and easy to read.

3. Improve Your A+ Content & Brand Story

A+ Content is an excellent way to increase conversions by providing more engaging and informative content.

  • Include keyword-rich descriptions.

  • Use comparison charts and enhanced images.

  • Avoid placing text inside images (Amazon’s algorithm doesn’t read it).



4. Optimize Pricing & Discounts

Your pricing strategy can make or break your conversion rate. If you’re struggling with conversions, consider:

  • Running limited-time discounts.

  • Offering coupons to entice more purchases.

  • Adjusting pricing to match competitors.


5.Leverage PPC & SEO to Drive More Traffic

Traffic plays a massive role in conversions. To increase your click-through rate (CTR) and bring in more buyers:

  • PPC Ads: Invest in Amazon Ads strategically to reach a larger audience.

  • SEO Optimization: Use tools like Helium 10 to discover high-converting keywords and integrate them naturally.

  • Maintain a Healthy PPC to Organic Keyword Ratio: A good rule of thumb is 1 paid keyword for every 2 organic ones.

Why a High Conversion Rate Can Be a Problem


It may sound strange, but if your conversion rate is above 16%, you’re likely not advertising enough. This means:

  • You are getting buyers who would convert anyway, but you’re not attracting new customers.

  • You could increase ad spend and maintain a profitable ACoS.

  • You may need to expand your keyword strategy to discover new audiences.

If your conversion rate is too high, increasing PPC and optimizing your listing for broader audiences can help you scale your sales.

Final Thoughts: Focus on Both Traffic & Conversion Rate


While conversion rate optimization is important, traffic is just as crucial. If your conversion rate is below 8%, you need to improve your listing. If it’s above 16%, it’s time to increase advertising to capture more market share.


At ImageAid, we specialize in creating conversion-boosting product images, A+ Content, and Amazon Storefront designs that help sellers maximize their sales. Need help optimizing your Amazon listings? Contact us today!



FAQ: Amazon Conversion Rate Optimization

What is a good conversion rate for Amazon?

A good Amazon conversion rate is between 8-15%, depending on the category and competition. Anything below 8% is poor, while anything above 16% suggests you might not be advertising enough.

How do I increase my Amazon conversion rate?

Does PPC affect conversion rate on Amazon?

What’s more important: Amazon conversion rate or traffic?

Where can I get help with Amazon conversion rate optimization?


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